Solve Labs is a premium supplement brand specializing in high-concentration medicinal mushrooms and adaptogens designed for cognitive performance and stress resilience. The brand is built on science-backed, transparent formulas that provide real support for the modern, conscious consumer.
When we began our partnership in 2025, Solve Labs was creating quality content but lacked the strategic direction and polish needed to scale. Their social profiles were disorganized, content strategy wasn't aligned with brand positioning, and while they were running ad campaigns, they were missing the opportunity to leverage their founder's expertise and authority.
Our partnership covers social media presence, Facebook community management, influencer marketing strategies, and paid ads across Meta and Google. The primary goal was straightforward: increase sales while maintaining healthy unit economics, and scale advertising budgets without sacrificing profitability.
Disorganized social presence
The profile lacked clear information that would guide visitors through understanding what Solve Labs offered.
Educating about a niche category
Adaptogens and medicinal mushrooms are still relatively unknown categories for most consumers. Simply running ads wasn't enough, as the brand needed to educate and build credibility in a crowded wellness space.
Limited community building
While the brand had followers, there was no real community or sense of belonging, where customers and enthusiasts could connect and engage with the brand beyond transactional interactions.
Scaling without a strategy
The brand wanted to increase ad spending, but without a clear strategic framework. We needed to build a foundation first.
1. Revamped Social Media presence
We overhauled Solve Labs' Instagram strategy:
2. Built community through Facebook group
We launched a private Facebook community that now includes over 1,100 members of a warm, engaged audience of customers and enthusiasts who actively discuss adaptogens, share experiences, and provide valuable word-of-mouth marketing.
3. Launched paid advertising
Through Meta and Google Ads, we built campaigns designed to drive both awareness and conversions, with messaging tailored to different stages of the customer journey.
4. Expanded influencer and creator partnerships
We supported the founder in developing thought leadership content, including book preparation, and established partnerships with creators to expand reach and credibility.
We continue to partner with Solve Labs, focusing heavily on creator collaborations, particularly on YouTube, and developing educational reels for each product. We're also continuing to nurture the community we've built, recognizing that sustainable growth comes from engaged, loyal customers, not just paid acquisition.
Scaling a premium supplement brand in the adaptogens space required more than aggressive ad spending - it required community building, education, and a cohesive brand presence that inspired trust and credibility. By combining strategic content, paid advertising, community development, and creator partnerships, we helped Solve Labs achieve meaningful revenue growth while building a foundation for long-term success.
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