Restimo

Restimo – Building Awareness and Generating Quality Leads in New Markets

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Starting Point

Restimo is an innovative foodtech platform designed to simplify the complex world of restaurant management. The brand focuses on streamlining ordering processes and integrating all delivery channels into one single dashboard, ensuring maximum efficiency and helping owners regain control over their daily operations.
We've been supporting Restimo's growth since 2022, managing their social media presence, paid advertising campaigns, and providing comprehensive marketing support as they've expanded into new markets.

When we began this partnership, Restimo was looking to generate leads in their domestic market while simultaneously expanding into international territories - a challenging proposition for a B2B platform in the restaurant industry. The goal was clear: build awareness, communicate Restimo's value proposition effectively, and generate high-quality leads from restaurant operators ready to modernize their operations.

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Challenges

Positioning a complex product
Restimo had undergone a strategic shift, repositioning itself as an all-in-one solution for restaurant operations. Communicating this transformation to a niche audience was difficult, as restaurant owners don't sit on social media, and are naturally skeptical of new tools.

Building audience in new markets
Expanding internationally meant starting from scratch in unfamiliar markets, with no existing brand awareness or community to build upon.

Generating qualified leads
We needed to attract decision-makers and early adopters, not just curious browsers. This required precise targeting and messaging that addressed real pain points.

Limited time and attention
Restaurant operators are busy, especially during peak seasons. We needed a strategy that would capture attention quickly and make it easy for prospects to understand Restimo's value.

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What We Achieved

1. Developed and executed Social Media strategy
We created a comprehensive social media strategy across Facebook, LinkedIn, and Instagram that:

• Clearly communicated Restimo's evolution and value proposition
• Built profiles in international markets from the ground up
• Created consistent, relevant messaging that resonated with restaurant decision-makers

2. Launched strategic paid advertising
Through Meta Ads, we built campaigns designed to reach restaurant owners and operators in target markets, using precise audience segmentation to maximize lead quality.

3. Expanded beyond paid campaigns
Recognizing the opportunity to build credibility in the market, we developed complementary strategies:

• Created customer testimonial videos showcasing real results from existing Restimo users
• Executed PR campaigns, developing press materials and building relationships with restaurant industry journalists
• Secured media placements that enhanced brand credibility and awareness

Results

• Increased both quality and quantity of leads as the brand expanded into new international markets
• Established Restimo as a credible solution through PR and customer storytelling
• Built social media community and presence from zero in new geographic markets
• Created momentum for sales team follow-up with better-qualified prospects

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Ongoing Work

We continue to support Restimo on an as-needed basis, implementing new marketing services and strategies as their business evolves and new opportunities emerge.

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Conclusion

Building awareness and generating leads for a B2B SaaS platform in a resistant market requires more than just paid ads. By combining strategic social media presence, targeted advertising, customer testimonials, and PR efforts, we helped Restimo establish credibility and create a steady flow of qualified leads in both existing and new markets.

Looking to scale your B2B business into new territories? Let's talk.

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