Manso Group is a leading hospitality group in Luxembourg, managing twelve unique restaurant concepts known for their authenticity and culinary passion. The group focuses on delivering diverse and high-quality dining experiences across their portfolio.
When we began our partnership in 2025, Manso Group had already achieved some success with Google Ads, generating consistent reservations at a reasonable cost. However, their Meta Ads campaigns were running without a clear structure or strategic vision.
Our strategy covers paid advertising across Meta and Google Ads. The goal was twofold: optimize Meta Ads to match the performance of their Google campaigns, and ultimately increase overall reservation volume across the restaurant network while maintaining a clear ROI, especially for dinner service and typically slower time slots.
Weak Meta Ads strategy
Meta campaigns were being launched sporadically without planning or a cohesive strategy.
Tracking and attribution issues
Pixel tracking was misconfigured across some restaurant locations, making it difficult to accurately measure campaign performance and optimize budgets accordingly.
Untapped potential
While Google Ads were performing well, there was a realization that some of those results might be coming from people already searching for restaurant names, essentially "preaching to the converted." Meta offered the opportunity to reach new audiences, but the potential wasn't being realized.
1. Restructured and optimized Meta Ads
We completely rebuilt the Meta Ads campaigns with:
2. Implemented strategic retargeting
We developed retargeting sequences designed to:
3. Launched campaigns for new restaurant locations
We successfully launched two new restaurant concepts, building awareness and driving reservation volume from day one through coordinated Meta and Google campaigns.
We continue to partner with Manso Group, focusing on campaign optimization and increasing reservation generation while maintaining cost efficiency.
By bringing structure, strategy, and proper technical implementation to Meta Ads, we helped Manso Group unlock a new channel for reservation growth. The combination of optimized paid advertising and careful creative testing proved essential for scaling across their restaurant network while maintaining profitable unit economics.
Ready to scale your multi-location business? Let's talk.
We know how to unlock the potential of your business, through a growth marketing strategy that makes sense.
