Divine Goods – Increasing Sales and Maximizing Ad Budget Efficiency
Starting Point
byHerbs is an e-commerce brand specializing in natural health and wellness products. The company had previously collaborated with multiple agencies but struggled to achieve sustainable growth in sales performance and return on ad spend (ROAS).
The primary goal of our partnership was to increase sales while maximizing the efficiency of the advertising budget. Given the competitive landscape of the health and wellness industry, our strategy focused on optimizing ad performance across key digital channels to drive measurable business impact.
Challenges
- Inconsistent Advertising Results
Despite working with multiple agencies in the past, byHerbs had yet to see consistent, scalable improvements in performance.
- Suboptimal Ad Campaign Structure
The existing Facebook Ads and Google Ads campaigns lacked a structured, data-driven approach, leading to inefficiencies in budget allocation.
- Maximizing Return on Ad Spend (ROAS)
The brand needed a more efficient media-buying strategy to ensure every ad dollar was generating maximum return.\4. Building Trust for Long-Term Collaboration Given past agency experiences, the client required quick, tangible results to justify continued investment.
- Building Trust for Long-Term Collaboration Given past agency experiences, the client required quick, tangible results to justify continued investment.
What We Achieved
1. Full Advertising Strategy Overhaul
Following an in-depth audit of the existing ad accounts, we:
- Completely rebuilt and relaunched Facebook Ads and Google Ads campaigns to align with best practices and maximize ROI.
- Developed a conversion-driven ad structure, optimizing targeting, creatives, and bidding strategies.
- Introduced A/B testing and continuous performance monitoring to refine ad performance over time.
2. Significant Growth in Sales and ROAS
Comparing results from the 1.5 months prior to our collaboration with the performance during our partnership:
- Overall store ROAS (including all traffic sources) increased by 1.8%.
- Average store ROAS during our collaboration stabilized at 4%.
- Sales volume increased by 50%. (Due to confidentiality, specific figures cannot be disclosed.)
3. Expansion Beyond Paid Advertising
Our initial success led the client to entrust us with influencer marketing management, including:
- Overseeing collaborations with UGC creators to enhance ad performance and engagement.
- Managing influencer partnerships to build brand awareness and drive additional revenue streams.
4. Next Steps: Scaling Campaigns
With a proven foundation for success, our next objective is to:
- Scale ad campaigns while maintaining the current ROAS levels.
- Further refine audience segmentation and creative testing for sustained growth.
Results
- Threefold increase in overall store ROAS (including all traffic sources).
- Average ROAS of 4 during our collaboration.
- 320% increase in sales.
- Expanded role into UGC and influencer marketing management.
Conclusion
Through data-driven ad optimization, strategic scaling, and expanded influencer marketing initiatives, we helped byHerbs achieve higher profitability, increase sales, and maximize advertising efficiency in a competitive e-commerce market.
Looking to scale your e-commerce business with a performance-driven approach? Let’s talk.
