DeLaMark

Delamark – Entering the New Market from Scratch with Integrated Marketing

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Starting Point

Delamark is an eco-conscious brand specializing in biodegradable, phosphate-free household cleaning and personal care products. The brand focuses on providing professional-grade effectiveness while ensuring absolute safety for families, allergy sufferers, and the environment. When they approached us in February 2026, Delamark was ready to enter the Polish market but lacked a cohesive digital marketing strategy tailored to Polish consumers. They had virtually no presence on social media channels in Poland and needed to build brand awareness from the ground up.

Our partnership covers a comprehensive 360-degree approach: Social Media development, Influencer Marketing, Email Marketing, and Paid Ads across Meta and Google. The primary goal was to establish a strong presence among Polish audiences while driving sales through an integrated, multi-channel strategy that resonated with local consumers.

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Challenges

No existing social media presence
Delamark had no established profiles or community on Polish social media platforms, starting essentially from zero in this market.

Building trust in a new market
Entering a new market requires building trust and credibility with an audience unfamiliar with the brand. The challenge was creating a strategy that would both build awareness and drive actual sales.

Limited customer journey strategy
The previous approach was focused on immediate conversions rather than nurturing customers through a full journey, which meant missed opportunities to increase order value and customer lifetime value.

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What We Achieved

1. Built Social Media presence from scratch
We launched and fully developed Delamark's presence on Instagram and Facebook, creating:

• Cohesive visual identity and brand communication tailored specifically for Polish audiences
• Consistent, engaging content that reflected the brand's commitment to eco-consciousness and family safety while speaking to local preferences
• A strategic foundation for all subsequent marketing efforts

2. Established influencer partnerships
We identified and negotiated partnerships with Polish influencers and UGC creators whose audiences aligned with Delamark's values. These authentic endorsements drove both awareness and conversions.

3. Launched integrated paid campaigns
Beyond social, we built out:

• Strategic Meta Ads campaigns designed to build brand awareness and drive conversions
• Google Ads strategy to capture high-intent search traffic
• Email marketing sequences through Klaviyo to nurture leads and repeat customers

4. Developed a full-funnel customer strategy
Rather than focusing only on immediate sales, we created a comprehensive approach addressing the entire customer journey: from awareness building through influencer and brand campaigns, to consideration through targeted ads, to conversion and repeat purchase through email nurturing.

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Results

• 6x increase in sales within the first 1-2 months of collaboration
• Strong brand awareness growth among Polish consumers through integrated influencer marketing and paid campaigns
• Successful launch of UGC content library (non-AI generated) that became central to ad performance
• Established foundation for long-term growth in the Polish market

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Conclusion

By combining strategic social media development, influencer partnerships, and data-driven paid advertising, we successfully introduced Delamark to the Polish market and created the momentum needed for sustainable growth. The focus on building trust through community and awareness, not just chasing immediate sales, proved to be the key to rapid scaling.

Looking to break into a new market with confidence? Let's talk.

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